When Selling What You Make Just Isn’t Enough
The Crochet Business Blueprint | a 90-day programme to design the crochet business that actually works for you.
We start on the 7th September 2026
You’re exhausted and your dreams are fading.
The hours you put into crocheting pieces for that last market day didn’t match the money you made from it and it didn’t live up to your hopes and expectations of your dreams.
That item you spent hours crocheting and posting about on social media isn’t selling, and worse, you’re getting comments like “you’ll never sell that at this price” or “Hey Suzie, can you make this for me?”
It’s soul-destroying.
You started your crochet business because you love what you make and thought that your crochet could be the ticket to the lifestyle you craved. But somewhere between the making and the selling, it stopped feeling worth it.
Before you give up, you need to know there’s another way.
Selling what you make is just one way to turn your crochet into a business. And for most people, it’s the hardest way. The Crochet Business Blueprint shows you what else is possible with your crochet skills AND helps you figure out which path is right for you.
This is for you if…
You sell the things you crochet and it’s not earning the money you need for your bills or giving you the feeling of freedom you expected.
You’re exhausted by the make, sell, repeat cycle where you’re crocheting every hour you can find including weekends, giving you no time for yourself or anything else.
The longing to quit has crossed your mind more often than it should have, but your bones keep telling you there’s another way to keep your dream alive.
You know you need to change something but have no idea where to start.
You’re ready to invest time and energy into building something more sustainable – if someone would just show you how.
You’ve seen others with successful crochet businesses and you wonder if the same thing is possible for you.
There’s something that feels freeing about setting up a business that works WITH your passion and your lifestyle goals.
This is not for you if you’re looking for a quick fix, a magic formula, or someone to do the work for you. The Crochet Business Blueprint requires you to show up and engage with the process.
During Your 90 Days Inside The Blueprint
Over 90 days, you’ll move from confusion and overwhelm to a clear picture of what your crochet business is becoming and your first steps to get there.
Start with a personalised quiz
Before you dive into anything, a short quiz identifies the pivot options that best fit your personality, lifestyle, and goals. No wading through things that aren’t relevant to you — you’ll know exactly where to focus your energy from day one.
The Pivot Options Library
In-depth deep dives into the real business models that work for crochet business owners, each one covering how it works, what it realistically earns, who it suits, and real examples of people doing it successfully. So you have everything you need to make an informed decision that suits exactly what you want in a business, even if you are not sure right now.
Biweekly live sessions
Every two weeks there’s a live session combining mindset and confidence training with a practical Q&A. Because the thing standing between most crochet business owners and a better future isn’t information – it’s the belief that they can actually do it. We work on both. All sessions are recorded and added to the programme library so you never miss out if you can’t make it live.
Your Next 90 Day Roadmap
By the end of 90 days you’ll have a clear roadmap for your next 90 days and what your business is becoming, who it serves, and your first three steps. Something concrete to carry forward, not just a feeling.
The Crochet Blueprint Community
Access to a private community of crochet business owners going through the same process. A place to ask questions, share progress, and feel less alone in the journey.
“Kelly, I’m crying listening to this. Thank you for this.”
“Thank you so much for sharing! I always struggle to plan for the year. You’ve helped make it feel much simpler.”
“Kelly keeps her episodes straight to the point and not super lengthy. It feels like you are just sitting with her having a chat with a friend. The tips provided regarding maintaining a crochet business have been very helpful to me as I prepare to fully start my business.”
“Kelly gives great information! I’ve learned so much from listening to this podcast I’m ready to start teaching crochet! I’ve got my domain and have been reaching out for sponsors. I’ve also begun writing my patterns thanks to Kelly.”
Join The Crochet Business Blueprint
The 90-Day Programme
Starting 7th Septmeber 2026
$397
one-time payment | or 3 payments of $133
⇒ Full access to the personalised quiz and pivot options library
⇒ In-depth deep dives with real business examples
⇒ Biweekly live training and Q&A sessions for 90 days
⇒ All session recordings added to your library
⇒ Private community access throughout the programme
⇒ Your next 90 Day Roadmap completed
The Crochet Blueprint Community – Alumni
$27 / month
For graduates of the programme who want to stay connected as they build their new direction. Ongoing community, monthly sessions, and a space to share wins, troubleshoot, and keep moving forward.
Available to join at the end of your 90 days.
The full Blueprint programme may not be the right thing for you right now, but I don’t want you to leave empty handed. You can download my free workbook here which walks you through each step of the process and the questions that your crochet business needs answered.
Who Am I?
I’m Kelly Thomas, crochet pattern designer, blogger and crochet business coach. But that’s what I am now.
I started out by selling the crochet that I made to try and make some extra cash to boost the family finances after my son was born. I never set out to be a business, I just wanted to make our financial situation a bit more comfortable. But I soon saw the potential and was determined to make that potential happen.
But it wasn’t long before the frustrations of trying to make a decent income that way took hold. Struggling to get the price that my crochet deserved. Having to crochet every minute available to get those orders completed and sent out on time. Missing out on time with my family. My crochet was becoming a chore.
Something needed to change or I was going to have to close up shop. So I turned to writing and selling my own crochet patterns. Within 6 months I had completely stopped selling what I made, was working when I wanted, making what I wanted and had tripled my income.
I had more time to spend with my son, I got to enjoy my crochet again and I had the time to relax because I could put my hook down without the fear of losing money.
So, several years, several dozen mistakes and some successes later, here I am. You can do the same and I will show you how because what I did was not magic and didn’t require some special skill you don’t already have.
Questions you might have
I’m not sure this will work for me specifically.
That’s exactly why the programme starts with a quiz. Rather than giving everyone the same roadmap, we identify the options that actually fit your personality, your life, and what you want your business to feel like. There’s no single right answer. The programme exists to help you find yours.
What if I don’t know what I want my business to look like?
You don’t need to know that going in. That’s the whole point. Most people who join have no idea what comes next. The programme walks you through a structured process of exploration and validation so that by the end, you do know. That’s what the 90 days is for.
How much time do I need each week?
The biweekly live session runs for approximately an hour. The library content is self-paced and broken into focused deep dives you can watch in a sitting. Most members find two to three hours a week is enough to stay on track, though you can move faster or slower depending on where you are.
What if I join and it’s not right for me?
If you engage with the programme in the first two weeks and don’t feel it’s the right fit, get in touch and we’ll talk about it. I want you to leave with clarity, not feel stuck in something that isn’t serving you.
You’ve got to the end, which means something about what the Blueprint offers caught your eye. Maybe you’re still not sure a change of direction is what you need, maybe you can’t justify the cost right now. But I don’t want you to leave with nothing to help you with making your crochet business turn the profit you deserve.
Download my free Map Your Path workbook that can help you decide if you need a new direction and then guide you through each of the steps to take once that decision is made.
