I’ve put the topic of mindset I here, as you need to get your mind in the proper place before we tackle tomorrows subject.
What do I mean by mindset?
It’s how you think about your business, how you see your prospects for success and how you value your talents in terms of selling to others.
Selling crochet and being present on social media is going to make your mind monkeys go bananas. They will have a field day when scrolling through crafting groups and seeing baby blankets being sold for £10 each, scrubbies advertised for £5 for a set of 6 and that’s just the tip of the iceberg.
Don’t let these others dictate your pricing!!!!!
Some people don’t want a business, they just sell what they create in order to make enough money to buy the yarn for their next project. They are not a business.
Others say they are a business when in fact what they have is an expensive hobby. They don’t do the proper research, they try and market to everyone (so sell to no one) and spend more time scrolling on social media than they do actually putting the work in. If you are feeling called out right now, don’t worry as this described me too at one point.
We all sort of start of here, as you think that selling will be easy. The truth is, it takes time and a lot of hard work. But if you have come this far and made the decision that you know want to do it properly, then you also need to change the way you think
Those bargain prices didn’t attract the sales you thought it would – why? Because bargain prices attracts bargain hunters. They are not your people anymore.
Making the decision to become a real business and not just a hobby, is that you have to accept that crochet takes time, and you deserve to be properly paid for your time. Crochet is not cheap. You are not cheap. You are a skilled crafter, a master in your art, a master artisan. Your creations deserve to be properly appreciated.
Not everyone can afford you and thats ok. There is nothing wrong in being out of peoples price range. Those that do complain are not your customers. Shrug your shoulders and move on, after all if I complained to Tiffany about not being able to afford one of their bracelets, would they lower their prices? – No. Would Tiffany look at what Beaverbrooks are selling and go “oh no, people will never buy from us when they can go there and pay a fraction of the price” No they wouldn’t. Why don’t they care? Beacause they know who their customers are and don’t give a monkeys about what anyone other than their target market thinks.
This is how you need to think too.
I’m not saying it’s easy, but it’s something you do need to consciously work on
You are skilled, your time is valuable, you deserve a decent wage. Don’t let anyone undervalue you.