What is know, like and trust?
It’s your customer journey. First they find you and get to know you. This could be by stumbling onto your shop page, it could be by finding your Facebook page. They then get to know you by exploring your products and posts. They decide whether they like you enough to follow your page, join your group or sign up to your newsletter. Finally they begin to trust you. Only after you gain their trust will they buy from you.
You have to make it easy for potential customers to get to know you so that they can get to the trust stage sooner rather than later. So make sure you make it easy. Have your social media links easy to find. You can place these on your personal profile so if someone finds you through comments you’ve made in a group, they know how to find your business. Entice them to sign up to your newsletter with a discount code. Post and engage on social channels consistently.
In this age of constant information bombardment, people need to see your brand up to 67 times before they will make a purchase. 67 TIMES. That’s a lot of contact with your brand. But that’s how much we are bombarded with advertisements, information about products, the shear amount of choice at our fingertips.
It takes time and visibility to get through that journey of know, like and trust now, so you really need to work at it. What information does your audience need to see to know that you are the brand for them? What do you stand for? What would reassure them that you are a business that they can trust?
All of these questions will help you to form a strategy on how to engage your audience so you can get to that trust stage so you can make the sales.