Today we’re really going to get stuck into some of the big decisions for your business. How it’s going to look and feel to your customers – This is important as 1st impressions matter.
You should now know what you’re going to be selling and what niche you’re going to be targeting. This will help you to name and brand your business.
The name you choose for your business can be something that has personal significance to you like Mothy And Squid or Lizzies Crochet Shop. These names have no context to what you sell, but are memorable and personable as the names often have a back story that you can use to build a relationship with your audience or they use your own name which helps your audience to connect with you since they know what to call you
Or your name can contains context to you or your business such as The White Hat Company or Toys Crochet Studio. These names contain some reference to what you are selling so giving customers an expectation of the type of items they are going to find in your shop before they even click on any links.
I would avoid playing on words like KellsKrafts – this was my very first shop name, and I regretted it very quickly. Any name that changes letters to make a play on words can come across as bargain places. This is because of how much lower priced stores on the high street have used it over the years, and we have that association in the back of our minds.
Once you have your name, you need to look at your branding.
Branding is the look and feel of your business. Are you brand colours neutral, pastels, bright rainbow colours? Are you a fun brand, or straight talking to the point? Are you going to be the face of your brand, or are you going to let photos and videos of your work do the talking? You need to make sure these decisions suit your niche. You want to stand out from the crowd, but you don’t want to alienate those who are your potential customers. So if your niche is pastel nursery decor, you don’t want your brand colours on social media to be all dark and broody.
All these need to be taken into consideration, as your audience needs to recognise your voice (whether that be spoken or written) so that they can recognise your style and know what to expect from you.
If you want to have a logo, now is the time to get one. I would recommend hiring someone to do that for you as it can be hard to make a good quality graphic if you’re not experienced in that sort of thing. You can just stick to writing out your business name in a nice fancy font, and just downloading that to use in place of a logo. This is easily done in Canva.