Now we’ve got your social media sorted, where are you going to sell your products?
The free option is a Facebook shop. You can only sell physical items in a Facebook shop, it’s currently against policy to list online products such as pattern pdfs. Facebook shops link to Instagram, so if you want to sell and tag products on Instagram then you need a Facebook shop.
The problem with this option, is that Facebook isn’t searchable by products and your shop name is only searchable if they know at least part of your business name. So you need to drive all of the traffic to your shop yourself.
The next option is a third party site such as Etsy or Shopify. These sites rent you a space in return for listing fees and a commission on every sale. You may have seen a lot of complaints about the high fees, but you are paying for the traffic these sites bring you. You are paying for a place on a searchable, site with high volumes of customers specifically searching for a unique item from a small business. In other words, passing traffic that you don’t need to drive yourself Beware of new sites who sound great because they don’t charge such high fees. They post everywhere in craft groups to attract sellers, but you will often find they have few customers because of how new they are.You may as well save all your money and stick to a Facebok shop – new and shiny isn’t always better.
The third option is your own website. Websites cost time and money, and I don’t recommend jumping in when you’re first starting out. Having a website is not a magic wand to massive amounts of sales. The uncomfortable truth is if you can’t make sales on a third party site, then you won’t make sales on a website. Both need great pictures, keyword rich descriptions and knowing who your target customer is.
The last option is selling in a physical shop. There are many shops who will either rent you a shelf or buy your products wholesale. This needs careful consideration, as some shops do this to make money from the shelf rental while doing little to promote your products. Other will charge rent and take a commission too just like a third party website, other will buy your products wholesale. You need to consider which arrangement will suit you best.