Day 8
No matter where you choose to sell, you will need to write appealing and informative product descriptions to sell your wares.
Selling online means that customers can’t see your items in person. They can’t touch them, feel them, see them at all and every angle. So you need to substitute that hands on experience with fantastic descriptions and photos.
You need to include all the practical details, as well as using sales language to tell them WHY they need your product. What pain point does your product solve? As strange as it might sound, every product that we buy solves a problem for us. If you know your ideal customer well, you will find this easier.
Your hats keep them warm in winter while keeping up with the latest fashion trend. Your earrings will compliment that Christmas outfit while making a unique fashion statement. Your nursery decor will add that perfect finishing touch to an Instagram perfect nursery picture.
It’s easy to create a description that is bland and only contains the essential elements like size, fibre type, price, colours available and fulfilment times, but you will loose customers this way, who will turn to the businesses that provide the full selling experience and take the time to build a persuasive and appealing description for their items. You must do this too. This is the point where you sell, sell, sell.
When writing your descriptions avoid bargain basement language like the cheapest around, grab a bargain, you won’t find a better price.
Crochet is not cheap to produce, so your customers are spending the money for a) a unique quality product that will stand the test of time and b) bragging rights that they can afford something so expensive and high quality. Using bargain basement language will drive your customers away. So celebrate your high price point and know your worth.