Building a successful crochet business
What do you make already?
choose a niche
Naming And Branding
Finding the right customers
Using Social Media
where to sell
writing irresistable descriptions
taking photos
Pricing right
know like and trust
Know your numbers
Start a list
choosing your materials
legal stuff
Plan To Take Time Off

Day 9

Good, clear photos are vital to go with your descriptions. Your customers want to see your creations from every angle, and posed in a way that gives them an idea of size and use.

The secret to fabulous looking photos is natural light, and taken on a fairly neutral background with a few props to give idea of size and use. A great way to get ideas of how to stage your photos is to look through other sellers photos on Etsy or Ravelry. You can get some great ideas of what backgrounds to use (or avoid) and what props and positioning works

Make sure you take multiple photos at different angles, so your customers know what your creations look like at every possible place. Imagine you have it in your hands and you want to get a good look. How do you tip and turn and what are you looking at? These are the photos your buyers need.

Your photos will most likely need editing. I edit every photo I take, and I use a free app on my phone. All my photos are taken and edited on a smart phone – no fancy camera required here.

Watch the video to see how I take my photos, and how I edit them in just seconds.

You will also need to mark your photos with either your logo or brand name, or a watermark. People download and save photos from everywhere, and without your own mark on there, there is no way to use these saves as free marketing. Make sure everything traces back to you.

Keep your photo set up consistent, that way those customers who become your biggest fans will always recognise one of your photos when they see it, and it could lead to another sale. This forms part of your branding, and is important to in building relationships with your customers