
Kelly On Call
♦ Are you struggling to work out why your crochet isn’t selling?
♦ Are you following all the marketing advice and still not seeing the profits you need?
♦ Does something need to change in how your crochet business works but you don’t know where to start?
♦ Are you ready to explore recurring income options so you can have a more flexible and more profitable business?
♦ Do you just need someone to talk things through with to make sure you’re on the right track?
There is so much marketing advice on the internet and almost none of it is specific to selling crochet. That matters because crochet just doesn’t fit generic marketing advice because of how much time it takes to make.
Add to that you’re doing this alone, a business of 1 so you have no one to talk things through with to get reassurance that you’re on the right track and you’re not missing anything obvious.
You don’t have to figure out all this on your own. I’m here to help you and inside Kelly On Call you have the person you need to talk through those self doubts, talk through those decisions you’re contemplating to make sure you’re not missing anything and to ask the questions about how to promote and sell your crochet that actually works for crochet businesses.
That’s the whole point of Kelly On Call – to give your business of 1 that 2nd voice it sometimes needs.
We make this work through a private channel on Voxer. It’s a messaging app that you can download for free on your phone. You can use it to send written messages, voice notes, pictures and links to your listings, sales site and social media.
It has all the features we need so that you can share what you’re struggling with so I can help and advise.
There are no meetings to set up, you send through your messages when it’s convenient to you and I will reply during my office hours.
This isn’t an instant message and reply. It’s a conversation that runs at a pace that suits us both – the convenience has to run in both directions but you’ll never have to wait more than 24 hours for me to reply.

Hi, I’m Kelly.
I’ve been running my crochet business for over 10 years and in that time I’ve tried just about everything. Selling finished items, craft fairs, pattern writing, YouTube, blogging, Pinterest, newsletters, affiliate sales, podcasting, memberships.
I did all of that because I wanted real answers, not guesses. I needed to know what actually works, not just what looks good on paper.
Theory is great. But unless you’ve actually done it, you don’t know where the real sticking points are. Where the doubt creeps in. Where multiple options suddenly leap into your head even though the choice looks so simple from the outside.
I know exactly what that feels like. And I know what it takes to get through it.
“So when you bring me your messy thoughts and half-formed questions, you’re not getting textbook advice. You’re getting ten years of trying things, making mistakes, figuring it out — and knowing the difference between a problem that looks scary and a problem that actually is.”
The first month is where most of the work gets done, including that deep dive audit. This is where we see where the main issues are and when you’re most likely going to have the most questions.
So the first month of Kelly On Call is $79, after that it drops to just $49.
Kelly On Call works in the simplest way I could think of that gives you the support you need to build your crochet business along with the convenience of flexible working hours for us both.
You never have to schedule a meeting or find time in your busy day for an hour’s Zoom call.
There is no face to face work here. Instead we connect over a free messaging app – Voxer.
This can be downloaded to your phone so that you can send me whatever you need to when you think of it.
Get a thought at 3am that you need to send before you forget it? That’s fine, send it over. I’ll reply when I start working the next day.
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You can ask any kind of question you like or just send me your messy thoughts and I’ll help you to untangle them.
- Send me a link for feedback on your Etsy listings
- Worried about how you can make your crochet pay but don’t know what the right direction is? Let me know what you’re thinking and we can work through it
- Having trouble with your social media? Send me the link to your page and I can help you with content ideas
- Not sure what to write in your newsletters? Send me a word doc with what you’ve written so far and we can talk through what’s working and what can be added or replaced.
- Need tips for taking better photos of your crochet? Send me the pictures and I’ll give you some tips.
- Feel like something’s missing in your crochet business but don’t know what? Send me your links and I can take a look through your whole brand.
There is so much that you can bring to our conversations, it’s impossible to list them out. But if you’re having any kind of trouble with your crochet business, then send them to me and we can work them out together.
The whole point of Kelly On Call is that we get your crochet business running smoother with more profits and in a way that works for you and your lifestyle aims.
Just imagine.
- No more 3am panics because you know your crochet business is working just as it’s supposed to.
- No more worries about your social media because you have a posting strategy that you know works and you always know what to post about.
- Your crochet photos always look on par with others on Etsy so you no longer feel like a second rate photographer
- Your Etsy listings regularly sell giving you peace of mind that they are effectively written.
- You have a template for writing your newsletters as well as content ideas for months ahead so you never have to struggle to write one again.
- You have a clear plan for your crochet business and you feel confident that you’re on the right track even though the profits haven’t caught up yet.
Let’s get you on the right path and the reassurance that your crochet business is set up for success now.
Questions You Might Have
♦ Do I have to send voice notes, or can I type?
Either. Voice notes are brilliant for getting those messy thoughts out quickly and sometimes it’s easier to talk than type. But if you’d rather write, that works just as well. Use whichever feels natural. I’ll reply in whatever format best serves the answer.
♦ What happens if I don’t use all 5 conversations in a month?
They don’t roll over, each month starts fresh. But five conversations is generous enough that most members find they have plenty to work through. There’s no pressure to use them all.
♦ Do follow-up messages within a conversation count as a new conversation?
No. Once a conversation is open, we follow it through until you have the clarity you need, however many exchanges that takes. A new conversation only starts when you bring me a new topic.
♦ How quickly will you reply?
Within 24 hours on weekdays. I’m based in the UK and most members are US-based, so there will naturally be a time zone gap. But you’ll never wait more than a working day for a response.
♦ Will you rewrite my product descriptions or social media posts for me?
I won’t write it for you, but I will tell you exactly what to change and why, so you can rewrite it in your own voice. Your words, your brand, just much stronger.
♦ Can I cancel whenever I want?
Yes, with no fuss. Your access continues until the end of your paid month and then stops. No further charges, no awkward conversations.
♦ What’s Voxer? Do I need to download anything?
Voxer is a free messaging app that lets you send voice notes and messages. Think of it like a walkie-talkie on your phone. It takes about two minutes to set up and is available on iPhone and Android. If you’d rather not download another app, written messages work just as well. Just let me know when you join.
Let’s get you out of that never ending cycle of frustration, questioning yourself and your decisions, and out of the profit slump that just won’t end.
That’s what Kelly On Call is here for. Not a course to work through on your own. Not a forum full of conflicting opinions. Just a real conversation with someone who’s been where you are and knows the way through.
Bring your messy thoughts. Bring your half-formed ideas. Bring the question you can’t quite put into words yet.
That’s exactly where we start.
$79 first month · $49/month thereafter · Cancel any time
Disclaimer: While I can give you advice on how to run your crochet business, I cannot guarantee that you’ll make a profit from your crochet. There are so many variables involved in how successful a crochet business is, that my advice alone will not be what tips your crochet business into profitability.
This also depends on you putting the work to make your crochet business what you want it to be and the honesty and accuracy of the information you give me.